Brand Identity for Ray's Veg - Devon UK

A small producer with big ambitions, Ray wanted his veggie box business to stand out with a bold and personable visual identity. The branding reflects not only the vibrant, seasonal produce he grows but also Ray himself—bringing his warmth, humour, and hands-on approach to the forefront.

The colour palette is drawn directly from the earthy tones of root vegetables and the natural surroundings of his smallholding. Friendly animal illustrations—based on the creatures he uses for natural pest control—add charm and character, reinforcing Ray’s commitment to sustainable, chemical-free farming. The result is a brand that feels grounded, approachable, and full of personality—just like Ray.

Scope of Work
Art Direction & Design
Marketing Materials
Shopfront & Signage
Copywriting
Website