Character-Led Illustration Collection – Celebrating Childhood Imagination

This collection grew from a lifelong love of illustration and typography, brought to life through a playful, character-driven approach to storytelling. Inspired by my nephew—whose joyful energy sparked the imagination of my own child—the work captures a spirit of wonder, humour, and emotional warmth.

Blending childlike sensibility with refined design, each character is crafted as a bespoke response to life’s moments—whether marking an event, telling a story, or embracing the unexpected. The collection balances expressive illustration with thoughtful design, creating pieces that are both deeply personal and universally joyful.

Scope of Work
Art Direction & Design
Concept Development
Illustration
Print & Artwork
Repeat Pattern Design