Cabrito – Packaging & Art Direction for a Sustainable Goat Meat Brand

Cabrito is the first goat meat product line to launch in British supermarkets, founded by a Devon-based goat farmer and former London chef. Each product celebrates bold flavour, sustainable farming, and inspiring regional recipes.

The visual identity subtly reflects the provenance of each dish through carefully paired colours and photography. At the heart of the packaging are rich, beautifully plated meals, presented on heavy, textured sleeves that evoke the quality and craftsmanship behind the brand. A soft, regionally inspired colour palette works in harmony with the food photography to distinguish each product while conveying warmth, authenticity, and culinary depth.

Scope of Work
Art Direction
Packaging Design & Production
Website Copywriting