Indoor Buffet and main food court area of the ship, celebrating the food of Saudi Arabia.

Design and Branding for the Promenade Spaces

Visual identity and environmental design for a key onboard area, including large-scale macramé installations inspired by the five regions of Saudi Arabia. These woven artworks were brought to life in collaboration with Saudi artisans, Juthoori, celebrating traditional craftsmanship through a contemporary lens.

A 30-metre-long mural anchors the space, printed onto richly textured fabric wallcovering, while additional wallcoverings span the outdoor promenade—featuring layered silhouettes, textures, and motifs that reflect the landscapes and cultural heritage of each region.

Scope of Work
Art Direction
Interiors
Large scale mural illustration